This reduces circulating supply, creates upward price pressure, and aligns incentives between users, holders, and builders.

Buybacks create a “flywheel effect”:
Real revenue → Token buybacks → Supply reduction → Token value appreciation → More users attracted → More revenue generated.

Why it matters

  • Sustainability: Token value is directly tied to real revenue, reducing reliance on inflationary emissions.

  • Anti-dilution: Protects existing holders from excessive inflation.

  • Rewards real users: Long-term value accrues to stakers and users, not just development teams.

  • Drives real growth: Encourages projects to focus on genuine revenue growth and sustainable competition, similar to dividend models in TradFi.

  • Solves the “Ouroboros problem”: Eliminates circular, unsustainable yield loops and pushes DeFi toward maturity.

Leading Projects

Flying Tulip ($FT):

  • Describe: An all-in-one DeFi platform (trading, lending, stablecoin, insurance, perpetual options) implementing buyback & burn through real yields (8–12% APY on ftUSD).

  • Backed by: Andre Cronje, Big VCs like Brevan Howard, CoinFund, DWF Labs

  • Raised $200M seed at a $1B valuation, gearing up for a major public sale. Buybacks and burns start from day one, creating deflationary pressure.

Aave: 

  • Describe: The leading lending protocol performing weekly buybacks using protocol fees. 

  • Backed by: Stani Kulechov & Big VCs.

  • Over $1M repurchased per week, leading DeFi in revenue (~$600M/month).

dYdX: 

  • Describe: A decentralized derivatives exchange allocating 25% of net revenue for token buybacks.

  • Backed by: Paradigm, a16z, and Polychain. 

  • Initiated buybacks after surpassing $46M in 2024 revenue.

Hyperliquid ($HYPE): 

  • Describe: A high-speed DeFi platform conducting burns and buybacks up to 99% of its revenue.

  • backed by Binance Labs and supported by a strong community. 

  • Currently one of the standout projects in the 2025 buyback trend.

MakerDAO ($MKR): 

  • Describe: The stablecoin issuer operating a buy-and-burn model funded by stability fees.

  • Backed by: a16z and Placeholder

  • Maintains sustainable buybacks and stands at the center of DeFi’s TVL resurgence ($200B+).

Raydium ($RAY): 

  • Describe: A Solana-based AMM executing automatic buybacks from trading fees, benefits from its position as the #1 DeFi protocol on Solana with over $9B TVL.

GMX: 

  • Describe: A perpetual DEX funding buybacks with protocol fees.

  • Backed by: Binance and Delphi Digital. 

  • Has repurchased millions worth of tokens, focusing on sustainable growth.

How to Participate 

  • Buy and hold tokens of buyback-oriented protocols on reputable DEXs or CEXs.

  • Stake or provide liquidity to earn a share of buyback rewards or protocol fees.

  • Invest in stablecoin/lending products (e.g., Flying Tulip’s ftUSD) to earn real APY returns.

  • Track buyback dashboards (e.g., on DeFiLlama) and capitalize on price movements during buyback events.

Risks

  • Buybacks don’t guarantee price appreciation: Market sentiment, narrative shifts, and token unlocks still affect price.

  • Capital inefficiency: Protocols may overpay for buybacks at peaks (e.g., GMX, SNX).

  • Regulatory risks: Tokens could be classified as securities; smart contracts may contain bugs.

  • Revenue dependency: Buybacks may slow during bear markets with low fee income.

  • Not all buyback projects are sustainable: Always DYOR before investing.

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